UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.
In her newly created role, Popescu will split her time between New York and Los Angeles and focus on brand management, content strategy, partnerships and new category development. During her 10-year run at UTA, Popescu led the brand consulting practice where she worked with clients like Byredo, Toteme, Baccarat, Monse, The Private Suite and de la Renta, among other popular brands. Marketing, talent acquisition and strategic brand partnerships were her purview, helping embed companies into important cultural moments in media.
“Over the last several years, we have focused on telling our brand story, our way, directly to our customers,” Oscar de la Renta CEO Alex Bolen said. “Chloe has brought tremendous creativity and clear-thinking to the development of our strategies. We are thrilled that she has joined us to now execute them.”
Before her time at UTA, Popescu was an agent at WME. In a statement, Popescu said she was “looking forward to working with Alex Bolen and the incredible team at Oscar de la Renta. The expansion of the brand’s connection to culture and content is uniquely exciting, not solely for me in this new role, but most importantly for the ODLR customer.”
Oscar de la Renta is a leading luxury goods firm based in New York that focuses on full lines of women’s accessories, bridal and fragrance. Since the company was established in 1965, they have focused on making “women look and feel extraordinary.”
