Lisa Holme, a veteran of Warner Bros. Discovery and Hulu, is joining Roku Media as head of content.
Holme, who starts Monday, Sept. 8, will report to Charlie Collier, president of Roku Media. She will lead Roku’s content team, overseeing the company’s slate of content businesses globally, including original programming, content acquisitions and partnerships, sports, branded content, and “This Old House” content and studios, as well as content innovations in emerging verticals and technologies. Holme will be based in Santa Monica, Calif.
Most recently, Holme was chief growth and strategy officer at Peter Chernin’s North Road Co. She previously was at WBD, serving as group SVP of global content strategy, merchandising and podcasts, where led the podcast team responsible for production, distribution, monetization, marketing, strategy of HBO, HBO Max and Discovery’s podcast business.
At Warner Bros. Discovery, she also introduced a data-informed greenlight and renewal process for HBO and HBO Max originals and licensed content.
Earlier in her career Holme was VP of content acquisition at Hulu, playing a pivotal role leading content licensing, co-productions, partnerships and strategy. She holds a bachelor’s degree in psychology from Yale University.
“Lisa is an exceptional leader whose expertise spans every facet of the streaming content business,” Collier said in a statement. “She brings a deep understanding of what resonates with audiences and elevates platforms, plus tremendous skill in leveraging those data-driven insights. Her proven ability to build teams, and her respect for the creative process and the people who bring stories to life, will make her an invaluable partner for Roku, our colleagues, and our peers, and we’re thrilled to have her join us.”
Holme, in a statement provided by Roku, said: “I’m thrilled to join Roku at such an exciting time in the company’s evolution. The platform’s momentum and the team’s commitment to innovation create a perfect environment to push creative boundaries even further. I look forward to building on Roku’s strong foundation while exploring new ways to connect audiences with the content they love through cutting-edge technology.”
